A few years back, someone messaged me after finding one of my stories. They said it helped them through a tough week, and that note meant more to me than any trophy.
Awards are nice. But making a difference matters more.
Writers, producers, filmmakers, and creators are proud of the work we put out into the world. It’s not just because our names are on it, and it’s definitely not just about chasing awards.
Most of us started telling stories because we wanted to offer something to others. Maybe it’s a joke that helps someone laugh on a hard day. Or a story that helps someone feel less alone. Or maybe it’s a new perspective that makes someone pause and think, “I never saw it that way before.” This is journalism or storytelling that gives people the best information we can offer.
Awards are great and recognition is important, but if you ask the average writer, producer, journalist, filmmaker, or other creative professional why they create, most would say awards aren’t the reason. We do this work because we believe, or at least hope, that storytelling matters.
There’s an old image I love: drop a small pebble into a big body of water, and it still creates a ripple. I think creative work is the same way.
As creators, we don’t always know who will read, watch, laugh, learn, or carry an idea with them long after. Even if we never see these moments, the impact is real and meaningful. Sometimes our words or ideas help someone in ways we never see, and that quiet influence matters just as much.
And while you’re at it, support other creatives who are working hard to share their stories and reach their audiences. All of this matters, and it’s all part of the process. I’ve seen it happen many times.
I was just at a film festival. I am often the one laughing out loud at the funny parts and wiping a tear at the emotional moments. You know why? We all know what it feels like when the joke doesn’t land, the audience doesn’t get the plot twist, or the script isn’t clear in direction. And… we all relish the moments when it does.
I challenge you to appreciate someone else’s work. Laugh at the funny parts. Let yourself be moved by the subtle moments, the beautiful cinematography, or the masterful word choice of the dialogue and storytelling.
Thoroughly appreciate another’s masterpiece even if it’s not perfect, a studio blockbuster, or a celebrity-studded film. Then go up to that director and tell them what you loved about their work. All of that matters. All of that is part of it.
It’s true, we don’t always get to see the ripple. But we create it anyway.
So if you’re making something, keep going, even if no one notices or applauds. Your work matters more than you think, and your words, images, and ideas make an impact, even if you never see it. That might actually be one of the best reasons to keep telling stories.
Originally shared on LinkedIn.